Why we Chose the Name Azrek

Clients often ask why we call ourselves Azrek. There are two main reasons. Azrek, of course, is Arabic for blue, a colour that we feel is in keeping with our strategic, ‘blue sky’ approach and the openness of our client relationships. But it’s also the name of one of the great Arabian stallions to be imported to Europe in the nineteenth century, the forebear of many of the finest thoroughbred horses living today. It therefore epitomises the fusion of excellence across cultures that we feel is central to Azrek.